This was a pivotal period for Capcom, as they were releasing a massive batch of screenshots and artworks to gaming publications like GamerGen to generate hype for the game's March 2012 launch. 2. The Marketing Role of Promotional Assets

The naming convention of the file, 151211-32 , follows a standard chronological format used by many press outlets: YYMMDD (Year-Month-Day). December 15, 2011.

Demonstrating how the HUD (Heads-Up Display) would look during tag-team matches. 3. Metadata and Preservation