In some digitized versions or PDFs of this paper, the text may contain this artifact. The paper itself is a foundational marketing study that:
The reference appears to be a specific typo or OCR (Optical Character Recognition) error often associated with the academic paper titled "A Review of Brand-Loyalty Measures in Marketing" by Jan-Benedict E.M. Steenkamp and Rik Pieters. 410rar
of brand-loyalty measures developed since the late 1970s. In some digitized versions or PDFs of this
You can find the full text of this paper on academic platforms such as ResearchGate or Academia.edu . attitudinal loyalty? A Review of Brand-Loyalty Measures in Marketing 410rar
: behavioral, attitudinal, multi-attribute, and individual-oriented.
for marketing managers on how to use these measures in real-world settings.