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They focused on "swag," giving away free iPads and printing their own currency. Personal styling, tap dancing lessons, and breaking in
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While "720" often refers to the video standard, the specific phrase "Entertainment 720" most famously identifies a fictional media conglomerate from the television series Parks and Recreation .
The company’s operations were defined by flamboyant spending rather than service delivery. Their headquarters, a converted airport hangar, featured a basketball court where NBA players like Roy Hibbert and Detlef Schrempf were paid to play for no specific reason.
The venture was launched using a settlement Jean-Ralphio received after being "hit by a Lexus".