: Independent from major "walled gardens," providing more transparency. Amazon DSP : Best for e-commerce and retail brands .
: Massive reach, deep analytics, and highly effective remarketing. ad buying platform
: Widely considered the most powerful for high-intent leads because it targets users based on their specific search queries. : Independent from major "walled gardens," providing more
: The standout for youth demographics (under 30) . : Independent from major "walled gardens
: High cost-per-click (CPC) in competitive industries can strain ROI.