Today, if you see "YIFY" or "YTS" on the internet, it is almost certainly a . Because the brand was so powerful, other groups stepped in to use the name to attract traffic.

Before high-speed fiber internet was common, downloading a 1080p movie could take days. YIFY used aggressive compression techniques to make a Blu-ray quality film fit into a 1GB to 2GB file. While cinephiles often criticized the lower bitrates and audio quality, the average user loved them because: They were easy to store on small hard drives. They were fast to download on slow connections.

The phrase is the classic "fairy tale ending," but when you see "YIFY" (or YTS ) attached to it, you’re looking at a piece of internet history rather than a storybook. What is YIFY?