The official music video, directed by with cinematography and editing by Gera Sahakyan, was released on YouTube on June 21, 2022.
Arshavir Martirosyan is known for a style that fuses classical Armenian and European folk melodies with modern pop production. His work is characterized by heartfelt lyrics and intricate rhythms that appeal to both local Armenian audiences and the broader European music scene. The official music video, directed by with cinematography
is a popular 2022 hit by Armenian singer Arshavir Martirosyan (often referred to as Arsho). Released in June 2022, the track is a quintessential example of contemporary Armenian pop music, blending romantic lyrical themes with upbeat, danceable rhythms. Song Overview and Production is a popular 2022 hit by Armenian singer
You can find more of his music on his Official YouTube Channel or via the YouTube Music Playlist featuring his essential tracks. Arshavir Martirosyan - YouTube Music Arshavir Martirosyan - YouTube Music The track gained
The track gained significant traction on social media platforms like Facebook and TikTok , where it has been widely shared as a "new hit" for the summer of 2022. Artist Context
The song was written and composed by Arshavir Martirosyan himself. It features an arrangement by Smbat Hovhannisyan and was released under the label. The title "Ser-Ser" translates to "Love-Love," setting a romantic tone that is consistent with Martirosyan's broader discography, which includes other popular romantic singles like "Ser Ka" and "Dzerqt Srtis". Music Video Details
The video features professional styling by "Nobiles" and features several artists, including Mikhail Veniaminov and Gayane Aslanyan.