Under the Premium 2.0 plan , users can receive a 50% discount on any smartwatch or tablet line for each phone line on the account.
Both new and existing customers can get the latest high-end smartphones like the Samsung Galaxy S26 Ultra Go to product viewer dialog for this item. or iPhone 17 Pro Go to product viewer dialog for this item. for $0 with an eligible trade-in.
Customers switching to AT&T and keeping their current phone can save up to $360 per line over 36 months when adding up to four new lines. Important Loyalty & Scam Warning
While there is no current official promotion titled "Buy X Get 8 Free," AT&T is running several multi-line and "on us" deals that allow customers to get multiple devices or lines at significant discounts or no cost. Based on current offers from AT&T Deals , the closest available options involve high-value trade-ins or business-specific multi-line incentives.
Even on free devices, you are typically required to pay the full sales tax upfront based on the full retail value of the phone.
To qualify for any "free" or heavily discounted phone offer at AT&T, the following conditions generally apply:
Small business customers can get AT&T Business Unlimited Advanced 3.0 for as low as $25/mo per line when they buy four phones on installment and activate four new lines.