This model suggests two "routes" to persuasion:
The emotional reaction or feelings toward the object (e.g., "I love this brand"). Attitudes and Attitude Change
Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change. This model suggests two "routes" to persuasion: The
When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. they are learned through various channels:
Attitudes aren't innate; they are learned through various channels:
This model suggests two "routes" to persuasion:
The emotional reaction or feelings toward the object (e.g., "I love this brand").
Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change.
When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior.
Attitudes aren't innate; they are learned through various channels: