: The song explores the cycle of overthinking within a relationship and the desire for attention. BENEE has noted that the song reflects the "jangling" thoughts in her brain and her personal experience with OCD, which makes it hard for her to "switch off".
Watch the official music video for "Never Ending," which BENEE describes as a visual trip designed to match the song's experimental energy: BENEE - Never Ending (Official Music Video) BeneeMusicVEVO YouTube• Mar 7, 2022 BENEE - Never Ending (Official Video)
: Directed by Devan Narsai and Riley Coughlin , the video uses fast cuts and heavy post-production to create what BENEE calls a "visual trip". It features scenes of her walking her dog, Tūī , through dark streets, flashing industrial spaces, and nighttime motorbike rides. : The song explores the cycle of overthinking