Most recently, Best Buy’s branding has leaned into the "Real Robot Revolution." At , Best Buy Canada highlighted that modern robotics is less about "movie" sci-fi and more about making daily life easier through automation. Home Utility: Recent coverage showcases robots like the Roborock Saros Rover
It used the robot as a comedic foil to emphasize that while tech is fun, Best Buy’s "Expert Service" helps you pick the right gear for the humans in your life. 2. The Shift to the "Spokeshologram" (2024–2025) best buy robot commercial
This character isn't just for TV; Best Buy has integrated this "spokeshologram" into experiential spaces in hundreds of stores to help customers test and learn about new products like GoPro and Tesla gear. 3. Real-World Robots at CES 2026 Most recently, Best Buy’s branding has leaned into
As of late 2024, Best Buy moved away from traditional mascots in favor of a holographic spokesperson. Gram appears in 30-second spots across TV and
Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting.