: By 2008, Subway took the deal national during the recession, generating $3.8 billion in sales in just one year.
: Unlike the old $5 days, these deals are rarely available for in-store walk-ins; they are "digital exclusives" intended to gather customer data. Why It’s a "Loss Leader" Buy 1 Footlong get 1 FREE until M | Subway Canada buy a footlong get one free
: Deals often require a specific code like FLBOGO or BOGOFL during checkout on the app or website. : By 2008, Subway took the deal national
: The iconic "$5 Footlong" song became one of the most successful marketing campaigns in American history. How the Modern BOGO Works (April 2026) : By 2008