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Buying decisions are primarily driven by perceived health benefits and cultural significance. :

Nests are classified by their appearance, cleanliness, and the species of swiftlet that produced them. Edible Bird Nest - Ditjen PEN buy bird nest

: 44.2% of buyers intend to purchase EBN for long-term health benefits, such as immune support and anti-aging. Buying decisions are primarily driven by perceived health

: Prices vary significantly based on quality, with premium nests reaching up to several thousand dollars per kilogram . 2. Consumer Purchasing Behavior : Prices vary significantly based on quality, with

The global EBN market is a high-value niche sector, projected to grow from approximately .

: In markets like Thailand, a majority (79.7%) of low-frequency buyers purchase EBN as a gift for others.

: China accounts for nearly 80% of global demand . Other significant markets include Hong Kong, Taiwan, and Southeast Asia.