Buy Gifts Uk Apr 2026
The following table outlines what UK consumers are actively buying and what they desire to receive: Percent Desiring (2025) Market Growth Highlights Driven by higher order values and mobile shopping. Vouchers & Gift Cards
: Amazon UK remains the dominant force, with 54% of shoppers starting their product search on marketplaces rather than Google. buy gifts uk
: Over 80% of consumers use Instagram or TikTok to research brands before buying, with Gen Z being twice as likely to purchase gifts directly through social platforms. Popular Gift Categories (2025-2026) The following table outlines what UK consumers are
: Driven by both environmental concerns and the cost-of-living crisis, 43% of UK shoppers now consider pre-loved (second-hand) goods as viable gifts. Popular Gift Categories (2025-2026) : Driven by both
: While the "cost-of-living" remains a factor, households earning under £15,500 actually increased their gift spending by nearly 5% year-on-year in late 2025, showing resilience in holiday traditions. UK Personalized Gifts Market Size 2025-2029 - Technavio