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Following this, during an interview with Fox News from the White House briefing room, Kellyanne Conway explicitly urged viewers to adding that she was giving the brand a "free commercial". Ethical Violations

: Federal law prohibits executive branch employees from using their public office for the endorsement of any product, service, or enterprise.

In February 2017, the department store announced it would stop carrying Ivanka Trump's line of clothing and accessories, citing poor sales performance. President Trump criticized the move on Twitter, claiming his daughter had been treated "unfairly". buy ivanka

Despite the controversy, the public endorsement led to a significant, albeit temporary, surge in sales:

: In February 2017, the brand reported a 21% increase in sales , with the company president calling it some of the "best performing weeks" in the brand's history. Following this, during an interview with Fox News

: The Office of Government Ethics (OGE) recommended that the White House investigate and discipline Conway. The White House later stated she had been "counseled" regarding the incident. Impact and Brand Outcome

: In July 2018, Ivanka Trump announced she was shutting down her fashion brand permanently to focus on her work as a senior advisor in the White House. Ivanka Trump Is Shutting Down Her Fashion Brand President Trump criticized the move on Twitter, claiming

The phrase "buy Ivanka" refers to a 2017 ethics controversy involving Kellyanne Conway , then-counselor to President Donald Trump, who used a televised interview from the White House to promote Ivanka Trump’s fashion brand. Context and Incident