As of early 2026, buying a new license requires a few specific steps, as Microsoft has officially ended standard support and prioritized Windows 11. 1. Where to Buy
Microsoft no longer sells Windows 10 directly on its main website, but you can still obtain it through these channels: buy new windows 10
If you have an unactivated Windows 10 installation, go to Settings > Update & Security > Activation and select Go to Store to purchase a digital license directly. As of early 2026, buying a new license