was created with a specific "nurse-first" philosophy, aiming to provide medical professionals with apparel that balances high-fashion aesthetics with rigorous clinical functionality. Part of the established Landau family of brands , the brand evolved from the idea that healthcare workers shouldn't have to choose between looking professional and feeling comfortable during long, demanding shifts. The Evolution of the Story
: In 2021, the brand introduced the ICON by Urbane collection, which was designed to celebrate the "iconic" nature of healthcare work. This collection focuses on empowering professionals through sophisticated design details and "live what you love" messaging hidden within the garments.
When buying, professionals typically choose Urbane for these specific traits: Urbane Scrubs
Created by nurses for nurses, Urbane scrubs are designed with the stylish, driven medical professional in mind. Scrubs & Beyond
The brand has transitioned from standard medical wear to a performance-driven lifestyle brand through several key milestones: