Buying Funnel -
Creating a sense of belonging through member-only forums or newsletters.
Build loyalty, encourage repeat business, and turn customers into brand advocates. Content Types: buying funnel
Incentives like free shipping or exclusive codes to prompt immediate action. 4. Post-Purchase: Retention & Advocacy Creating a sense of belonging through member-only forums
At this stage, the customer has just realized they have a problem or need and is searching for information. The goal is to build brand awareness and establish authority without being overly "salesy". encourage repeat business
Short-form tips or teasers that drive traffic to your website. 2. Middle of Funnel (MoFu): Consideration & Evaluation
Detailed success stories showing how you helped other clients.
Ensuring the customer gets maximum value from their purchase.