The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations

Allows new agents or brokerages to generate business without an established referral network.

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates.

Users on Zillow are often actively looking to buy or sell.

Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low.

You are often competing with multiple agents for the same zip code.

Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models