The following data reflects current 2024–2025 estimates and recent growth trends: : $1.3 trillion to $1.6 trillion (estimated)
: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution buying power by ethnic group
: Fastest-growing minority market, increasing by 111% between 2010 and 2020. buying power by ethnic group