Buying decisions are dictated by the subconscious. In Buyology , Martin Lindstrom reveals that nearly 90% of our purchases are driven by deep-seated emotions, sensory triggers, and biological reflexes rather than logic. Using a massive three-year neuromarketing study involving 2,000 volunteers and fMRI brain scans, the book exposes the "truth and lies" behind why we actually shop. 🧠 The "Buy" Button in Your Brain Buyology: Best Book of 2009 - Enabling Healthy Decisions
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