Charitable Giving -

A robust feature should allow users to move from reactive to proactive giving.

To develop a —whether for a personal plan, a corporate program, or a digital platform—you should focus on three core pillars: strategy, structure, and user experience. 1. Strategic Feature Design CHARITABLE GIVING

: Allow users to identify causes they are passionate about and set concrete targets, such as an annual dollar amount or a percentage of salary. A robust feature should allow users to move

: Integrate a framework like the 50/30/20 rule : 50% for core passions, 30% for affiliated groups (religious or alumni), and 20% for spontaneous or reactive giving. a corporate program