Neil Rac... - Creating Value Through The Sales Force
Whether you're looking for for a product?
: Helping customers arrive at new or better solutions to their problems than they would have discovered on their own. Creating Value through the Sales Force Neil Rac...
: Acting as the customer's advocate inside the supplier organization to ensure the timely allocation of resources for customized solutions. Core Strategies for Value Creation Whether you're looking for for a product
: By focusing on "Implication" questions, salespeople make the customer's pain points feel urgent, which builds the perceived value of a solution before it is even discussed. Creating Value through the Sales Force Neil Rac...
In his book , Neil Rackham argues that a modern sales force must move beyond simply communicating value (acting as "talking brochures") and instead focus on creating value for the customer.