: Folds in alternating directions like an accordion. It is ideal for continuous graphics that span multiple panels.
: Three panels where the outer sections fold inward over the middle. This is the industry standard for portable marketing. Cut and Fold Techniques for Promotional Materials
Basic folds form the architecture of brochures, flyers, and mailers. Mastery of these ensures materials close flat and remain professional in appearance. : Folds in alternating directions like an accordion
Report: Cut and Fold Techniques for Promotional Materials Effective promotional design uses paper engineering to transform flat sheets into interactive three-dimensional experiences. By integrating strategic cuts with precise folding, marketers can increase "dwell time"—the amount of time a customer interacts with the piece. Cut and Fold Techniques for Promotional Materials