Dermalogica

The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All

She offered $10 skin care classes to professionals to help them become more competitive and respected in the industry. 3. The Birth of Dermalogica (1986)

Jane Wurwand eventually shared this journey of resilience and entrepreneurship in her book, Skin in the Game , emphasizing that "this is more than a story about skincare; it’s about living your biggest life". Skin In The Game | Our Founder's Story | Dermalogica® DERMALOGICA

Through initiatives like Financial Independence Through Entrepreneurship (FITE) , Jane has provided thousands of loans to women entrepreneurs globally, mirroring the independence her mother once urged her to find.

In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) . The story of is essentially the story of

What started as a small local training center grew into a global empire.

While teaching at IDI, Jane realized that none of the available skincare products met her standards. They were often filled with common irritants like , which Jane personally struggled with due to her own dermatitis and eczema. In 1983, she opened a small classroom in

In 1986 , Jane developed her own product line— Dermalogica —focused on skin health.