Disney Buys Star Wars -

: Lucas handpicked Kathleen Kennedy to lead Lucasfilm as president.

: Negotiations were delicate. Lucas initially sought a valuation similar to the $7.4 billion Pixar deal, but eventually agreed to $4.05 billion—mirroring Disney’s Marvel acquisition. disney buys star wars

In 2012, The Walt Disney Company’s acquisition of Lucasfilm for marked a seismic shift in cinematic history. The deal was not just a corporate merger but a transfer of a cultural legacy from its architect, George Lucas, to an entertainment empire. The Genesis of the Deal : Lucas handpicked Kathleen Kennedy to lead Lucasfilm

: Lucas was originally announced as a creative consultant for future films. In 2012, The Walt Disney Company’s acquisition of

The deal, finalized in October 2012, included full ownership of the Star Wars and Indiana Jones franchises, along with Lucasfilm's elite technical arms like Industrial Light & Magic and Skywalker Sound.