... | Donвђ™t Make Me Think, Revisited: A Common Sense

"That was easy," she shrugged. "I didn't even have to think about it."

He made the "Checkout" button large, green, and exactly where a thumb expects it to be. Don’t Make Me Think, Revisited: A Common Sense ...

Steve smiled. That was the highest compliment he could ever receive. "That was easy," she shrugged

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." That was the highest compliment he could ever receive

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."

The next morning, Steve started "Revisiting" his design with a common-sense lens: