"Toosie Slide" debuted at #1 on the Billboard Hot 100 in April 2020, making Drake the first male artist to have three singles debut at the top spot. While critics described the song as "marketing stratagem first, song second," its success highlighted a pivotal shift in music distribution: the use of interactive social media trends to drive commercial dominance during the global COVID-19 pandemic.
Unlike many viral hits that find success organically, "Toosie Slide" was a pre-meditated collaboration between Drake and social media influencers. Drake Toosie Slide
The song’s chorus—"Right foot up, left foot slide"—acts as a literal instruction manual for the platform's short-form video format. "Toosie Slide" debuted at #1 on the Billboard