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In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring.
Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding.
Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media
For decades, the phrase "America Runs on Dunkin’" has been synonymous with the sight of a pink-and-orange box and the smell of fresh roast. But lately, Dunkin’ has been focused on a different sense: .
By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like.
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine.
