Its massive engine was so smooth that a coin stood on its edge on the running block wouldn't tip over.
In the mid-1990s, the automotive world was split between two philosophies of luxury. E38vs.mp4
Legend (and dark humor) says the boot was specifically designed to fit "at least three dead bodies". Its massive engine was so smooth that a
BMW launched the E38 as a direct challenge, focusing on "The Ultimate Driving Machine". It was sleeker, lower, and more athletic than the Mercedes. E38vs.mp4
Known as "The Whale" or "The Iron Chancellor," it was over-engineered to the point of absurdity.
The deep, low-frequency hum of a V12 vs. the mechanical "thud" of a Mercedes door closing.