Enrico: Piaggio - Vespa(2019)

In 1946, Enrico Piaggio, the son of Italian industrialist Ruggiero Piaggio, faced a daunting challenge. His family's company, Piaggio & C., was struggling to recover from the devastation of World War II. The company's factory in Pontedera, Italy, had been bombed, and its workforce was dwindling.

By the early 1950s, Vespa had become a global phenomenon, exported to over 50 countries. The scooter's popularity transcended borders, appealing to a wide range of users: students, workers, families, and even police departments. Enrico Piaggio - Vespa(2019)

In 2019, Vespa celebrated its 71st anniversary, with over 18 million scooters produced worldwide. The brand remains committed to innovation, style, and sustainable mobility, offering a range of models, from the classic Vespa Primavera to the electric Vespa Elettrica. In 1946, Enrico Piaggio, the son of Italian

Enrico, a talented engineer and entrepreneur, was determined to save the family business. He spent countless hours brainstorming and experimenting, searching for a innovative solution to revive the company. That solution would become one of the most iconic and beloved scooters in history: Vespa. By the early 1950s, Vespa had become a