Facebook — Ads

Use business.facebook.com to create a central hub for your assets.

Once a campaign is profitable, increase the budget gradually. 6. Monitoring Success FACEBOOK ADS

Choose your objective (e.g., Sales, Leads, Traffic, Engagement). Use business

Keep text concise (2–3 short sentences) and lead with the most important information. Cost per Click (CPC)

Monitor metrics such as Return on Ad Spend (ROAS), Cost per Click (CPC), and Conversion Rate. Relevance Score: Aim for a high relevance score (>7).

Target individuals who have previously interacted with your page or website. 4. Creating High-Performing Ads Ad creative is now the most important factor for success.