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Cinema and concerts are seeing a re-energized demand as consumers seek shared physical experiences. Entertainment & Media Content Testing - iMotions

Continues to lead growth, with Disney+ and Hulu expanding into international markets.

Mobile and online games remain a major driver of consumer spending. free hd porn org

: Traditional broadcasters, including public sector broadcasters (PSBs), are facing identity crises as global OTT (Over-The-Top) streaming services dominate audience share.

: To monetize effectively, companies must move beyond just having a "digital strategy" and embed a digital mindset into their entire organization. Cinema and concerts are seeing a re-energized demand

: Prefer renting and streaming over ownership; they spend less on traditional entertainment than previous generations.

: While "content is king" remains a popular phrase, the real value has shifted to distribution platforms (e.g., Netflix, Disney+, YouTube) that aggregate and filter content. : While "content is king" remains a popular

: Despite increased time spent with media, per capita consumer spending is expected to drop as a percentage of personal income, intensifying competition for a limited "wallet share". Industry Segments at a Glance Notable Trends Streaming & OTT