If you’re currently speaking for "exposure" and want to start speaking for income, here are the four pillars you need to master. 1. Own Your "Signature Problem"
Reach out to trade associations, corporate HR departments, and niche industry conferences. These organizations have dedicated budgets for "professional development." The "Secret" Middle Ground: Paid Travel & Expenses GET PAID TO SPEAK
This is a one-page PDF that acts as your resume. It should include your bio, your talk titles, and a few testimonials. 3. Pitch the "Outcome," Not the "Topic" If you’re currently speaking for "exposure" and want
Instead of "I speak about leadership," try "I help tech managers reduce turnover during remote transitions." Pitch the "Outcome," Not the "Topic" Instead of
Tell me a bit more, and we can draft your first !
If a group doesn't have a $5,000 fee, don't walk away immediately. If the audience is your target market, ask for a (flight, hotel, and meals) plus the ability to sell your books or coaching services from the stage. Often, the leads you get from one "free" talk can be worth more than a single speaking fee. Ready to book your first gig? Do you have video footage of yourself speaking yet?
"I’ll share three frameworks that helped my last client increase employee productivity by 20% while reducing burnout reports." 4. Understand the "Bureau" vs. "Direct" Game
If you’re currently speaking for "exposure" and want to start speaking for income, here are the four pillars you need to master. 1. Own Your "Signature Problem"
Reach out to trade associations, corporate HR departments, and niche industry conferences. These organizations have dedicated budgets for "professional development." The "Secret" Middle Ground: Paid Travel & Expenses
This is a one-page PDF that acts as your resume. It should include your bio, your talk titles, and a few testimonials. 3. Pitch the "Outcome," Not the "Topic"
Instead of "I speak about leadership," try "I help tech managers reduce turnover during remote transitions."
Tell me a bit more, and we can draft your first !
If a group doesn't have a $5,000 fee, don't walk away immediately. If the audience is your target market, ask for a (flight, hotel, and meals) plus the ability to sell your books or coaching services from the stage. Often, the leads you get from one "free" talk can be worth more than a single speaking fee. Ready to book your first gig? Do you have video footage of yourself speaking yet?
"I’ll share three frameworks that helped my last client increase employee productivity by 20% while reducing burnout reports." 4. Understand the "Bureau" vs. "Direct" Game