The video typically begins with the classic 1990s or early 2000s commercial for Kelloggâs Frosted Flakes , featuring the mascot Tony the Tiger . He begins his famous catchphrase, "Theyâre..."
Because the video is designed to be "ear-rape" (excessively loud), it can be genuinely distressing to those with sensory sensitivities or those wearing headphones.
At its peak, modified versions of the file were used as "Discord crashers." These were files specifically encoded to exploit the way Discordâs video player handled certain metadata, causing the recipient's app or entire computer to freeze or crash upon viewing.
Before he can finish the word "Gr-r-reat!", the video abruptly cuts to a high-volume, distorted, or gruesome image.
The most common version features a rapid-fire sequence of "creepypasta" imagery (like Jeff the Killer or Smile Dog) accompanied by an extremely loud, ear-piercing screech or distorted white noise. Context and Spread
