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Golf: The American Express

Golf: The American Express -

Desert Birdies and Basslines: A Guide to The American Express

Today, the tournament honors that legacy while embracing a modern, faster-paced 72-hole format. The Unique Challenge: Three Courses, One Winner Golf: The American Express

Every January, the PGA TOUR descends upon the Coachella Valley for , a tournament that manages to feel like a high-stakes competition and a massive desert party all at once. Whether you're a die-hard golf fan or just looking for a fun weekend in La Quinta, this event is a standout on the PGA TOUR calendar . A Legacy of Desert Greatness Desert Birdies and Basslines: A Guide to The

The American Express is the only event on the PGA TOUR to utilize during the week: A Legacy of Desert Greatness The American Express

While we know it today as , this tournament has a legendary history. Founded in 1960 as the Palm Springs Golf Classic , it became synonymous with Hollywood icon Bob Hope for nearly 50 years. It was once famous for its unique five-round format and a star-studded celebrity pro-am that featured everyone from Frank Sinatra to sitting U.S. Presidents.