In industries like home improvement or auto services, group buying is a "big perk" for franchisees. The parent company (franchisor) makes bulk deals with suppliers for materials, which ensures lower pricing and better quality control across the entire network [12, 19].
In consumer markets, group buying acts as "social proof," where seeing others buy increases a new user's confidence in the product [17]. group buying power
"Buyers Clubs" leverage group power to access exclusive off-market property deals or bulk-purchase building materials to keep construction costs low. Why It Is Considered a "Solid Feature" In industries like home improvement or auto services,