Before launching ads, you must establish your business presence:
To buy advertising on Facebook (Meta), you primarily use the Meta Ads Manager . The process involves setting up a professional infrastructure and following a structured campaign creation workflow as outlined by Meta Business Help . 1. Essential Setup
Add a valid credit card, debit card, or PayPal account in your "Ad Account Settings." 2. Campaign Creation Workflow
Facebook uses a three-tier structure: .
Choose between a Daily Budget (average spend per day) or a Lifetime Budget (total spend for the campaign duration).
Once submitted, ads undergo a review process to ensure they meet Meta's Advertising Standards before going live.