Papers such as " Predicting purchase intention for private sale sites " examine how "fashion innovativeness" and bargain-hunting motivations drive users to membership-only platforms.
Studies often use ideeli.com as a case study for several key retail phenomena: .ideeli.com
Business articles have highlighted ideeli’s success in leveraging Pinterest to drive traffic and sales, serving as a model for social commerce. Status of ideeli.com Papers such as " Predicting purchase intention for
It was later sold to Liberty Interactive (the parent company of QVC and Zulily) in 2016. Today, the original standalone site is no longer active, as it was integrated into other flash-sale ecosystems. Today, the original standalone site is no longer
The company was acquired by Groupon in 2014 for $43 million and rebranded as Ideel .
Research published in the Journal of Retailing and Consumer Services uses data from private sale sites like ideeli to analyze how self-control mechanisms influence online purchase intentions.