(2022) (chinese) - Incantation

: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements.

: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace. Incantation (2022) (Chinese)

: You can find more details or request access to the full text on ResearchGate . Contextual Technical Articles : It analyzes the "fourth wall" breaking and

: The paper examines why the film received intense negative backlash in mainland China despite its commercial success in Taiwan. Incantation (2022) (Chinese)

: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing.