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Focus on a specific market like non-standard auto , Medicare , or life insurance to make your marketing more efficient. How to Start an Insurance Company: A Step-by-Step Playbook

Before selling a single policy, you must ensure your business is legally compliant.

Decide between being a captive agent (selling for one company) or an independent agent (selling for multiple carriers).

Pass your state's licensing exam for the specific lines of insurance you want to sell (e.g., Life, Health, Property & Casualty).

If independent, apply for appointments with insurance carriers so you have products to offer.