Irrational

According to research, we often don't know what actually drives our decisions. Instead of admitting "I don't know," our brains create a plausible story to explain our actions—a phenomenon sometimes called the "inner Press Secretary".

This post was inspired by 10 years of applying behavioral science at Irrational Labs .

Predictably Irrational: Why We Make Bad Decisions (And How to Fix Them) Irrational

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We cannot change human nature, but we can design for it. By accepting that we are irrational, we can stop trying to force rationality and start building systems that work with our natural tendencies.

Human behavior is complex, heavily influenced by context, emotions, and environment. We make decisions that contradict our long-term goals because our brains are wired to prioritize immediate context over long-term logic. The "Inner Press Secretary" According to research, we often don't know what

If you want people to choose a healthier option or a better product, make that option the default.