Throw obstacles in your character's path. As "it" moves more and more, the tension should increase on every page.
Take the idea of movement and twist it (e.g., it only moves when no one is looking). It Moves so Much
To move a basic idea away from the typical, use the framework: Throw obstacles in your character's path
Focus on the "why"—what is the engine behind this constant motion? a shifting landscape)
A story moves when a character wants something and faces an obstacle.
Decide what "it" is. Is it a physical object (a haunted heirloom, a shifting landscape), a person (a restless traveler), or an abstract concept (the stock market, a changing neighborhood)?