Independent creators, such as shaaamil.stories , used the song to soundtrack emotional visual stories and short cinematic pieces.
When the film Brahmāstra: Part One – Shiva was released in 2022, the song "Kesariya" (originally in Hindi) was dubbed into four South Indian languages. The Malayalam version, , features: Singer: Sid Sriram (known for his soulful, emotive style). Kesariya Malayalam
Watch the viral multilingual rendition that brought national attention to the Malayalam version: Kesariya malayalam . .@shaamil_music Shamil Muhammed Instagram• Sep 19, 2022 Independent creators, such as shaaamil
The video was shared by industrialist Anand Mahindra , who described it as the sound of an "unbreakable, united India." such as shaaamil.stories