Komagene Den Yeni Imaj Yeni -

The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene.

: The new image is being used to fuel international growth, positioning the brand as a healthy, vegan-friendly alternative to traditional kebab or burger chains.

: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine . Komagene Den Yeni Imaj Yeni

: The new phrase "Come Again, Komagene" was designed to encourage repeat visits and highlight the addictive nature of their healthy snacks.

To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI. The phrase (A New Image, A New Commercial

This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift

: The relaunch coincided with the introduction of new menu items like the Oburgene (a çiğ köfte burger) and Tako (taco-style çiğ köfte) to appeal to younger, fusion-food-loving demographics. 3. Market Position & Success : The new phrase "Come Again, Komagene" was

Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components