Levi Strauss & Co. -

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co Levi Strauss & Co.

: Launched in 1986, it pioneered the "casual Friday" movement with khaki trousers. : Added the iconic Red Tab to the