: Loboda stated that the concept took over four months to develop.
: The plot follows a family drama that leads a girl to prison, with the video’s heroines expressing their complex internal emotions through expressive choreography .
The song "moLOko" became one of the most popular tracks of 2021 in both Russia and Ukraine, according to Apple Music. It earned several accolades, including: at the Muz-TV Awards . Best Song of the Year at the Music Platform awards. Platinum Certification in Russia shortly after its debut. Interesting Facts
: Her performance of the song at the 2021 Muz-TV awards drew widespread comparisons to Beyoncé and Shakira due to its elaborate staging and visual aesthetic.
In December 2020, Ukrainian singer Svetlana Loboda (LOBODA) released the high-concept music video for her single marking a major artistic shift toward a more cinematic and dramatic style. Key Highlights of the Premiere Release Date : December 18, 2020.