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The Anthem of Brooklyn: How Lola Brooke’s "Don't Play With It" Became a Global Force

The track’s origins are surprisingly humble. Lola Brooke recalls being "tired of people playing with me" and instantly vibing with a beat produced by , Semi Beatz , and Tsunamiwakeup . The infectious hook—"Don't play with it, don't play with it, don't play with it"—came to her naturally as she paced her house. lola_brooke_feat_billy_b_dont_play_with_it_offi...

Lola Brooke feat. Billy B - Don't Play With It (Official Video) LolaBrookeVEVO YouTube• May 14, 2021 From Local Drill to Global Viral Hit The Anthem of Brooklyn: How Lola Brooke’s "Don't

Watch the official music video that helped propel this Brooklyn anthem to viral status: Lola Brooke feat

What started as a 15-minute freestyle in a Brooklyn home has transformed into a worldwide cultural phenomenon. "Don't Play With It," featuring fellow Brooklynite Billy B , isn't just a song; it's a gritty, high-energy statement that has redefined the sound of New York drill for a new generation. The Birth of a Banger

Seeking a "sister" in the industry to share the moment, Lola reached out to Billy B, who had recently returned to New York and was looking to re-establish her presence in the music scene. The result was a collaboration that Billy B herself described as "magic" the first time she heard the beat in the studio.

Released on May 14, 2021, the song took a slow but powerful climb to the top. It exploded on TikTok in 2022, eventually amassing millions of streams and becoming a staple for viral dance clips. The momentum was so undeniable that it earned Lola Brooke a major label deal with Arista Records at the start of 2023.