To Stick — Made

: Use sensory information and specific examples rather than abstract language to make the idea graspable.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick

: Make people care by appealing to their feelings or self-interest. : Use sensory information and specific examples rather

: Find the core of any idea by stripping it down to its most essential, compact form. and have a lasting impact.

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.