Mass | Medium

Traditional mass media are defined by several key features that set them apart from personal communication:

A single source (like a broadcaster or author) sends a message to millions simultaneously. mass medium

The history of mass media is a timeline of accelerating technological breakthroughs: Traditional mass media are defined by several key

Historically, mass media was a one-way street with no immediate feedback loop; modern digital media, however, has introduced "many-to-many" interactivity. The Evolution of Mass Media modern digital media