: These remain the heavy hitters. Facebook is the go-to for community groups and staying connected with family. YouTube acts as a "learning hub," with 85% of women aged 50–64 using it for DIY, health tips, and longer-form storytelling.
: There is a growing preference for Substack newsletters and specialized podcasts, as trust in traditional big-brand media has declined. 2. Content & Entertainment Trends
: Increasingly used by mature women for project planning and "aesthetic" inspiration, such as "Eclectic Grandpa" or home decor.